“It doesn’t take a genius,” according to Samsung’s new ad, to see that the Samsung Galaxy S III is a better handset than Apple’s new iPhone 5. “The next big thing is already here,” it says.
The ad, which Samsung will start running in national and regional newspapers tomorrow, does a side-by-side comparison of the two phones, with the Galaxy S III appearing superior…
Admittedly, the S III looks better on paper: larger screen, better battery life, more RAM, and a longer list of features. But, to be fair, Samsung lists things like “Turn Over To Mute,” “Tilt To Zoom,” and “Shake To Update” for its handset, which comes off as trying to pad the stats.
Anyway, technical specifications have never really been Apple’s cup of tea. You won’t find it putting 8-core processors in its handsets, or things like NFC, just so it looks good on paper. No, Apple’s strengths are its hardware, its reliable software, and the “it just works” mentality that comes with all of its products. If you’re a specs person, the iPhone’s probably not for you.