Things have definitely changed since Steve Jobs passed away.
Tim Cook has made a statement saying they will be live streaming the Apple Special Event here - http://www.apple.com/apple-events/october-2012/
Watch a live video stream of the special event online or via Apple TV starting at 10:00 a.m. PDT.
Here’s the important part, however:
Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.
But as always, we will have our commentary and live blog here!