It seems as though Apple is planning to announce their flagship device, the iPhone 8 on the 22nd of September. O2 UK went ahead and told their staff that the phones will be in store on Friday, 22nd September 2017.
Previous rumours have the date of September 12th for the Apple launch event, however the construction of Apple Park could delay the date of the event, as the company wants to use the Steve Jobs Theater for the reveal.
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