Canadian smartphone maker, BlackBerry has finally taken a step back from the smartphone industry, after years of struggling to stay in the smartphone market, the company today announced they will no longer be focusing on designing and producing smartphones, instead they will focus on making software.

 

BlackBerry CEO John Chen said in a statement:

The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.

 

BlackBerry reported a net loss of $372 million on a revenue of $334 million, thus breaking even. This may be sad news for some, however with large market rivals such as Apple and Samsung this is a smart move, considering their smartphones weren’t able to keep up with the competition, for now.

What do you think? Let us know below!

Apoorv is the founder of Zamkato™. He started out with a vision to make a newer, better BlackBerry community website which quickly evolved into a full mobile experience. His life as a “Blogist” started out with a blog, only about BlackBerry themes, which then evolved into BlackBerry news, rumors, etc. Zamkato™ is writing in areas from Windows Mobile all the way to iOS and Apple. Most of the time you can find Apoorv working on his next few blog posts or looking for ways to make Zamkato™ a better experience for everyone. His main objective, has always been to provide everyone with up-to-date information about all the new electronics, cars, tutorials, etc. in town.

Apoorv Kumar – who has written posts on Zamkato.


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Apoorv is the founder of Zamkato™. He started out with a vision to make a newer, better BlackBerry community website which quickly evolved into a full mobile experience. His life as a "Blogist" started out with a blog, only about BlackBerry themes, which then evolved into BlackBerry news, rumors, etc. Zamkato™ is writing in areas from Windows Mobile all the way to iOS and Apple. Most of the time you can find Apoorv working on his next few blog posts or looking for ways to make Zamkato™ a better experience for everyone. His main objective, has always been to provide everyone with up-to-date information about all the new electronics, cars, tutorials, etc. in town.